The Resource Do the cultural, economic, legal, political and social differences between countries create the need for localized advertising messages? : a comparative analysis between England and Greece, by Eleni Andrea Zampela

Do the cultural, economic, legal, political and social differences between countries create the need for localized advertising messages? : a comparative analysis between England and Greece, by Eleni Andrea Zampela

Label
Do the cultural, economic, legal, political and social differences between countries create the need for localized advertising messages? : a comparative analysis between England and Greece
Title
Do the cultural, economic, legal, political and social differences between countries create the need for localized advertising messages?
Title remainder
a comparative analysis between England and Greece
Statement of responsibility
by Eleni Andrea Zampela
Creator
Subject
Genre
Language
eng
Cataloging source
EEM
Degree
M.A.
Dissertation note
Thesis
Dissertation year
1994.
Granting institution
Michigan State University. Department of Advertising
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
Label
Do the cultural, economic, legal, political and social differences between countries create the need for localized advertising messages? : a comparative analysis between England and Greece, by Eleni Andrea Zampela
Publication
Bibliography note
Includes bibliographical references (leaves 195-202)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
32490782
Dimensions
29 cm
Extent
x, 202 leaves
Media category
unmediated
Media MARC source
rdamedia
Media type code
n

Library Locations

    • Michigan State University Library Get it!
      366 W. Circle Drive, East Lansing, MI, 48824, US

Library Links

Processing Feedback ...